About Us
Introduction &
Legal Status
Our well qualified staff has varied industry experience. We hence serve all types of industries in Pakistan. Firm is on the approved list of ICAP to impart training to students to become future Chartered Accountants.
Our Vision
Our Mission
What We Value
In such a fast growing environment, businesses need an adviser that thinks ahead and responds to the changing world timely. At Asif Associates, we build strong relationships with our clients based on deep understanding of what matters the most to our clients. Our prime aim is to create a relationship of trust with our valued clients; clients are our biggest assets and their satisfaction is our ultimate goal. This has been reflected in our commitment and dedication towards services rendered to our valued clients.
It is our strong collaborative approach that differentiates us. We aim to understand our clients, their businesses, strategies, and aspirations and endeavor to be the best adviser to our clients. We empower our clients to move forward with confidence and feel understood by sharing the ideas and insights of our most senior professional and experts bringing local and global knowledge and resources to the environment.
Core Values
Integrity and honesty
We always sides fairness, especially when other people are unfair. As a matter of fact, the true mark of leadership is how fair you can be when other people are treating you unfairly.
Client Value Creation
We create value through the development and improvement of processes, much like other things in our firm. Different training programs, presentations on law and standard amendments, and other similar tasks helps us to provide updated and best quality service to our clients.
Independence
If the principles of independence are not taken into consideration during the acceptance, planning and performance of audit, it would be of uncertain value for those using the report, no matter how efficient it is executed.
Independence is essential to Asif Associates’ objectivity, integrity, impartiality, responsibility to the investing public, and ability to attract and retain clients. Being independent mental attitude is not enough. Third parties (creditors, investors, analysts, government agencies and others) use and depend on the information audit reports only if they perceive us as an independent entity.
Thus, firms and their staff must avoid financial relations that impart our independence with respect to one or more clients.
Client Satisfaction
Our commitments:
- We will treat you with courtesy and respect.
- We will serve you as soon as we can.
- We will answer your query as best as we can.
- We continually aim to work more closely to our clients in order to improve our service to you.
Trust to Deliver
98%
130
13
27
Solution Driven
Thinking
When we commit to being solution-oriented, we are demonstrating the value we bring to a team or an organization. Leveraging our creativity requires us to effectively brainstorm solutions that exceed a short list of average ideas and instead push our thinking beyond our self-imposed limits to get to the ideas that are innovative in their design and approach.
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