Asif Associates Chartered Accountants has successfully done the role of lead consultant for Joint Venture of M/S Easyway and M/S Norinco for the execution of a project Railway automated booking and travel assistance (RABTA). RABTA is an initiative of Pakistan Railways towards enhanced customer Facilitation by using an Artificial Intelligence based approach. Asif Associates had been the back bone during the entire process ranging from unsolicited proposal to solicited proposal as per the PPRA Rules.

The partnership agreement between Pak Railways and Joint Venture M/S Easyway& M/S Norincowas signed on November 11,2021by Mr. AzamGhafoor, Director IT, Pakistan Railways and Mr. Zhidan Wu from M/s Easywasy.The project involves Rs. 2.4 Billion Foreign Direct Investment (FDI) and will be executed jointly by M/S Easyway and M/S Norinco.

The project will be executed under Build-Operate-Transfer (BOT) mode for ten (10) years, and it is the largest IT Based project under public private partnership mode in Pakistan. RABTA is a step towards better Customer relationship management (CRM). Rather than having to locate, book, and pay for each mode of transportation separately, RABTA platform will let customers plan and book door-to-door journeys using a single interface. Customers can check train status, choose seats, purchase tickets, order car rental, meals & refreshments, book hotel. Customers can book tickets through multiple platforms including mobile application, website, ticket agents, e-banking, reservation offices, vending machines and handheld devices.

RABTA system comprises of various components including centralized call centre, complaint system, locomotive tracking and incident reporting, revenue and accounting system, freight and parcel booking system, data center, third party agreements, business intelligence and reporting system. RABTA will enable customers to book freight and parcels in few clicks.